I've submitted my complaint to the PCC - they've had to set up a special link in the making a complaint section specifically for this article. I highly recommend other people do to. Take a quick scan of Clauses 1, 5 and 12 of their code of conduct and start from there.

Though the PCC and OfCom never uphold my complaints... Not that I make many. Just the odd one here and there, in deserving cases.